Take the hassle out of haggling with Big Brown Box
September 14th, 2011
The growth of the online retail market for electrical goods has led to a wider variety of prices and service for customers.
With more information readily available about the specifications of each product, people are able to make better decisions about what item will best fit their needs.
An independent consumer survey released by Canstar Blue revealed almost 80 per cent of electrical retail customer respondents did their homework online before buying in a store. Just over 70 per cent then claimed to regularly haggle before buying.
Canstar Blue Manager Rebecca Logan said customers were becoming more attuned to asking for pricing on their terms by demanding a competitive deal.
“Interestingly, Generation Y respondents were the most likely to research online first at 86% compared with 85% of Generation X respondents and 73% of Baby Boomers,” she added.
Although the results focused on people who had shopped instores, online retailer Big Brown Box continues to see sales of audio visual goods increase.
General Manager of Big Brown Box, David Beck, said the company’s ability to provide an all in one retail experience for customers will ensure they are one of the leading sites in the competitive market.
He said the price of the product is not the only issue to factor in when buying goods from a store, but also delivery costs and available dates.
“Buying online with Big Brown Box means you can get the best prices guaranteed with the best customer service,” he said.
“With the increased brand and product information weare providing online, we hope to ensure people who use our site make the right choices when deciding on their purchases.
“We promise that if you find a cheaper delivered price we will beat it by $10. We are able to offer free delivery to many areas of Australia alongside the convenience of next day delivery, without huge additional costs.
“We aim to give the best deals to customers without the hassle of having to leave their home to haggle with retailers.”