Smart TVs a popular choice around the world
June 20th, 2012
Demand for connected TVs is up, with the Japanese market leading the global pack.
Over a quarter of TVs shipped during the first quarter of this year were Smart TVs, according to a report from DisplaySearch’s Quarterly Shipment and Forecast Report.
The stats at a glance – Smart TVs accounted for:
- 20 per cent of worldwide shipments
- 36 per cent of shipments to Japan
- 30 per cent of shipments to China
- 29 per cent of shipments to Western Europe
- 18 per cent of shipments to North America
The popularity of connected TVs hinges on available content. In Australia, research suggests people are watching more TV due to the the greater variety of online content, accessibility of programming via PVRs and bigger screens.
“Connected TV is largely driven by content,” said Paul Gray, director of TV electronics research for DisplaySearch.
“Where there are compelling things to watch, the internet becomes a major source of entertainment. We are now seeing a second stage of evolution as internet video relocates from a PC screen onto the TV screen.”