Smart TVs a popular choice around the world

June 20th, 2012

Demand for connected TVs is up, with the Japanese market leading the global pack.

Over a quarter of TVs shipped during the first quarter of this year were Smart TVs, according to a report from DisplaySearch’s Quarterly Shipment and Forecast Report.

The stats at a glance – Smart TVs accounted for:

20 per cent of worldwide shipments
36 per cent of shipments to Japan
30 per cent of shipments to China
29 per cent of shipments to Western Europe
18 per cent of shipments to North America

The popularity of connected TVs hinges on available content. In Australia, research suggests people are watching more TV due to the the greater variety of online content, accessibility of programming via PVRs and bigger screens.

“Connected TV is largely driven by content,” said Paul Gray, director of TV electronics research for DisplaySearch.

“Where there are compelling things to watch, the internet becomes a major source of entertainment. We are now seeing a second stage of evolution as internet video relocates from a PC screen onto the TV screen.”

Keri Algar

Just when The Simpson's were starting to get really popular, Keri's Mum switched off the box and gave her a book to read. Thus began a career in writing. Now, in an extraordinary ironic turn of events, and over 20 Simpson seasons later, Keri has tuned back into the technological wonder-verse of writing about TVs. She is sometimes bewildered, but usually inspired by the advancements and future of the AV industry.